Last week I ran around like a crazy person attending several Social Web Week CT events as well as the Staples Back to School event in NYC (more to come on that one). I won’t recap all of the Social Web Week events, but I will say that I met a ton of interesting and creative people. One event that I do want to share was “Personal Branding with Andrea Syrtash“. I wasn’t familiar with Syrtash, but during the planning of Social Web Week I learned she was a relationship expert, life coach, author, and contributor for Oprah.com, Yahoo! and the Huffington Post. It was an informal setting at Bru Cafe where Syrtash was being interviewed by Chris Bartlett.
The interview covered both the topic of personal branding coupled with an introduction to her latest book. Five minutes into the interview and I was thinking “this is someone I could see myself being friends with”. I mean she was down to earth, funny, realistic and no different from most of my girlfriends except she had much better advice on dating. Not that I’m in the market to start dating, but the advice was practical and could really apply to other relationships in my life. Syrtash started out discussing how her career had evolved stating, “If you can’t find a job you like, create one” and went on to talk about how she once posted an ad on Craig’s List offering to write bios for individuals while in need of work. Pretty creative, right?
The book, entitled He’s Just Not Your Type (And That’s A Good Thing) offers practical advice on how dating “your type” may be working against you, and dating your non-type may be the solution. I think most of us will recognize what Syrtash classifies in the book as the three categories on non-types. What is a non-type? Someone you would not consider dating based on your own preconceived notion of what the perfect guy looks like on paper.
Personally, I’m looking forward to her next book expected to be titled “How To Cheat On Your Husband With Your Husband”. In the meantime, we have a copy of He’s Just Not Your Type (And That’s A Good Thing) to give away. Andrea was gracious enough to sign a copy for us too! Click here for your chance to win. One person will be selected at random from all the entries received by July 28, 2010.
To hear more about the book in Andrea’s own words, view her WTNH Connecticut Style interview from July 14, 2010.
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